How do you best link building strategies? It’s a question that every marketer wants to know the answer to. Links are one of the most important ranking factors in Google, and can have an enormous impact on your site’s search engine rankings. The more links you have pointing to your content, the better your chances of reaching people who are looking for what you have to offer online.
SEO experts generally agree that there are two main categories for link building strategies: “Inbound” methods (getting other sites to link back to yours) and “Outbound” methods (actively seeking out potential sources of incoming links). If we look at these two approaches separately, we can learn more about what works best in each situation:
Creating shareable content
- Create linkable content.
Linkable content is the kind of content that people want to share and link to. This can be anything from an infographic, to a video or even an article. The goal is that you want your audience to not only consume your information but also spread it around using their own networks by linking back to the source page in your site (the landing page where they originally landed).
- Make sure your content is useful, interesting and relevant for its target audience!
Joining a link building community
Joining a link building community is a great way to learn new strategies and get feedback on your own efforts. You can also find jobs in the community, or even ask for help if you’re unsure of what to do next.
It’s important to note that many communities have their own rules about how they operate, so make sure that you know what those are before joining!
Linking to other sites that are authoritative in your niche
The first strategy to improve your link building is to link to other sites that are authoritative in your niche.
In order to do this, you need to find websites that rank highly for relevant keywords and have a high domain authority (DA). This will help ensure that your site gets ranked higher too!
Creating linkable assets for others (e.g., infographics)
One of the best ways to get links is by creating linkable assets for others. This can be as simple as a blog post or infographic, or it could be something more complex like an ebook that you offer for free on your site and then sell on other sites.
- Create something that’s relevant to your audience and shareable (i.e., not too salesy).
- Provide a link back to your website in some way–for example, by including one in the footer of every page on your site or adding it at the end of a blog post.
- Share it on social media platforms like Facebook and Twitter — but don’t overdo it! You want people who read this content to focus on what they’re reading rather than thinking “Man I hope she doesn’t share this again…”
Monitoring and engaging with your community
Monitoring your community is a good idea.
Engaging with your community is also a good idea, but it’s not nearly as simple as monitoring them.
There are many ways to build links, but these are some of the most effective.
There are many ways to build links, but these are some of the most effective.
- Building links is a long-term strategy. It takes time, so don’t get discouraged if you don’t see immediate results.
- Link building is a numbers game–you need more and better links than your competitors do in order to rank well in search engines. If you can afford it, paid link building campaigns can help give your site an edge over other sites that don’t have the budget for this type of promotion (and may even be penalized by Google).
- Guest posting is another way to get high-quality backlinks without having someone else link directly from their site or social media profile into yours; this allows publishers with large audiences on different platforms (blogs) access into new audiences without sacrificing valuable real estate on their own properties like blog posts or web pages where readership would normally expect content rather than advertisements!
Link building is a critical part of SEO, but there are many ways to do it. You can create shareable content, join communities or forums that are relevant to your niche, create linkable assets for others (e.g., infographics), monitor and engage with your community on social media sites like Twitter and Facebook–and much more! By following these strategies consistently over time, you’ll see results in terms of higher rankings on search engines.
